What does limitless on-demand creative actually mean?
We know that success is in creative volume & testing at scale, not in any one asset. Our goal is to give you a constant flow of new ad creative, and maximise the number of assets you're testing at any given time. Ads are produced on an ‘as and when they’re ready’ basis, with lead times varying depending on ad type and complexity. We endeavor to produce and test as much creative as we can on your behalf.
What is a unique ad?
Any piece of creative that is being put together by our creative team. This could be anything from a static image, repurposing some existing creative or a creator ad.
What is managed testing?
We build & run an independent creative testing campaign in your ad account, using our proprietary testing framework. All ads that we produce will be tested using this framework. Our goal is to identify winners from losers as quickly and systematically as possible.
What happens when you find winners?
We recommend having a second scale campaign that is specifically for Aura creative. Once we find a winner, we recommend graduating creative to a scale campaign where we can test the creative at higher levels of spend.
What happens when a creative underperforms?
If performance shows some signs of promise (ie. it has a high thumbstop rate, but also a high CPA) we’ll likely give the ad more time in testing and run alternate variations. If the performance is poor across all metrics, the ad will be turned off and we’ll take learnings.
